Project Background and Objectives

The freshman welcome gift pack is the first "gift from the university" that new students receive upon enrollment. It serves as a carrier of campus culture and a tangible representation of the university’s brand image. Centered on three principles — practicality, durability and memorability — this plan designs a set of freshman souvenirs including a cap, a water bottle, a sports bag, a shoehorn and a keychain. The goal is to ensure every new student can use these items extensively throughout campus life after receiving the pack on registration day, and continuously gain a sense of belonging and experience the campus culture of the university.

Project ObjectivesPracticality:

 Every item is frequently used in college life instead of being a "souvenir kept in a drawer";

Branding: The university emblem, university name and welcome-themed slogan will be printed uniformly to create a visually consistent image for the gift pack;

Quality: 

Materials and craftsmanship meet standards for long-term use, preventing a cheap look that would harm the university’s image;

Controllability:

 Complete design, sampling, production, packaging and on-time delivery within the budget.

Target QuantityThe quantity is based on the projected number of new students (undergraduates + postgraduates) of the 2026 intake, with an extra 5%–8% reserve for replacements and supplements. For example, if 4,000 students are expected to be admitted, the purchase order will be placed for 4,200 sets.

Item List and Detailed SpecificationsThe full gift pack contains 5 core items. Optional add-ons such as T-shirts, canvas bags and notebooks can be included subject to budget availability.