Sandi Group: A Trusted One-Stop Supplier for IRONMAN Triathlon & International Sporting Events
Quality service, delivered race after race — from the world’s toughest endurance races to branded giveaways.
Established in 2009, Sandi Group (Shanghai) Co., Ltd. is a professional manufacturer and one-stop supplier of sports and event merchandise. For more than fifteen years, we have helped event organizers, race directors and global brands create events that people remember — from world-class race days to carefully curated giveaway programs.
Our business spans two complementary worlds. The first is event branding and on-site decoration: inflatables, tents, flags, banners, carpet, barricades and more, so your venue looks world-class from arrival to finish line. The second is athlete and attendee merchandise: T-shirts, hats, backpacks, bibs, towels, medals, trophies and a full range of souvenirs that athletes are proud to wear and keep.
With one accountable partner handling everything from design and production to international delivery, our clients save time, reduce risk and receive quality they can rely on — wherever their event takes them.
From a single finisher medal to a complete race-day build-out, Sandi Group covers the full spectrum of event merchandise and branding:
Table 1 Sandi Group product portfolio
Category | What We Supply |
Medals & Trophies | Finisher medals, age-group awards, trophies and podium recognition |
Athlete’s Articles | Race-day shirts, hats, backpacks, bibs and towels |
Decoration & Layout | Inflatables, tents, flags, banners, carpet and barricades |
Branding Advertising | Pop-up banners, backdrops, lanyards and wristbands |
Office & Staff’s | Office and staff items for event operations |
Souvenirs & Gifts | Commemorative pins, souvenirs and gift programs |
Festival & Party | Themed festival and party supplies |
Integrated Solution | End-to-end design, production and delivery for complete events |
For years, Sandi Group has been a proud, long-standing supplier behind some of the most iconic IRONMAN events around the world. We do not just manufacture race merchandise — we understand what it means to be part of a brand where every medal, every bib and every finish-line moment is watched by thousands of athletes, their families and a global broadcast audience. IRONMAN does not compromise on quality, and neither do we.
Working with a premier race series has shaped the way we operate. Our products and processes are built around four non-negotiables:
An IRONMAN medal is not just a souvenir — it is the physical reward for a 2.4-mile swim, a 112-mile bike leg and a full marathon. Our medals are engineered to that standard: zinc-alloy construction with the weight and feel athletes expect, enamel and plating finishes that hold up under broadcast lighting and years of display, and custom lanyards woven in official race colors.
Race day never shifts because of a production delay on our end. We plan backward from race day, not forward from the order date: production schedules are built around athletes’ arrival dates in each host city, air and sea freight options are pre-planned months in advance, and buffer time is built into every timeline — because customs, port congestion and last-minute field-size changes are simply part of the job.
An athlete who finishes an IRONMAN race in one country should feel the same quality as one who finishes on the other side of the world. We maintain fixed tooling and production standards reused across editions, apply AQL 2.5 inspection to every batch, and require sample approval, signed off by the race team, before every production run.
Instead of managing several vendors for bibs, medals, bags and apparel, race organizers work with us as a single point of accountability. Our endurance-event scope includes race bibs with tear-proof, water-resistant printing; finisher medals and age-group awards; race-day shirts and athletic apparel; swim, gear and transition bags; and sponsor-branded merchandise and expo giveaways.
We have earned our place as a trusted event vendor through reliability, not rhetoric. In practice, that means:
Factory-direct, no middleman. You work directly with the people producing your order — no agencies, no markups, no communication gaps.
Prototypes in days, not weeks. Our in-house design team turns your artwork into physical samples in 5–7 business days.
Global shipping experience. We ship to race hubs across North America, Europe, Asia-Pacific and the Middle East, and we know the documentation, the Incoterms and the port schedules.
English-speaking account managers. Every order has a dedicated contact who understands race logistics, not just manufacturing terms.
Reorder-ready records. Approved artwork, tooling and Pantone references are archived, so next year’s event starts where last year’s ended.
Our IRONMAN-grade capability is not reserved for the world’s largest race series. Regional triathlons and half-iron distance events, marathons and running festivals, corporate endurance challenges, and cycling and swimming championships all receive the same production standards, the same shipping expertise and the same attention to detail.
The same rigor extends to brand activations and gifting: we have served the world’s leading corporate running series, delivered promotional gift programs for global brands, produced ski-season merchandise, supported cause-driven events such as the Pink Ribbon Foundation’s activities, and supplied freshman welcome gift packs — proof that whether the brief is a full race build-out or a beautifully executed giveaway, the quality never changes.
Ready to bring this quality to your next race, event or campaign? One partner, every event product, world-class quality — wherever your event takes you.
Website: www.shsandi.com
Email: sales@shsandi.com
WhatsApp: +86 152 2108 1681
Address: Building 6, No. 2500 Xiupu Road, Kangqiao Industrial Park, Shanghai 201315, China
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Contact: Andy Fan
Phone: +86 152 2108 6816
E-mail: sales@shsandi.com
Whatsapp:8615221086816
Add: Building 6, NO.2500 Xiupu Rd, Kangqiao Industrial Park, Shanghai | P. 201315
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